A branded website created for a blockchain startup focused on decentralized business solutions. The site explained complex tech through clear structure and illustrations, while aligning with the parent company’s brand identity.
Client: Blockchain startup
Project Type: Website design & custom illustration
My Role: UI Designer & Illustrator
Project Overview
The client was a blockchain startup focused on blockchain-based applications and value-driven product innovation. Their mission was to create practical solutions rooted in real business processes.
The startup was part of a larger tech company, so the website needed to follow existing brand guidelines while establishing a distinct identity for this initiative.
Design Challenge
The company needed a professional yet forward-thinking website to explain complex concepts like decentralized systems and blockchain to both technical and non-technical audiences. Additionally, they wanted custom illustrations to visually support their core offerings and convey their innovative positioning.
My Role
— Designed a clean, modern website that balanced technical credibility with approachability.
— Structured content to clearly communicate mission, services, and research initiatives.
— Created a series of minimalist illustrations to represent core company projects.
— Maintained visual and brand consistency with the parent company while giving this initiative its own identity.
Illustrations
Tire Production Chain
Supply Chain
Truck Financing in High-Risk Markets
Smart Insurance
Mobile Version
Home page
Project page